Saturday, March 26, 2011
MVIO autumn winter 2011/2012 invitation
Yesterday I received the invitation to the MVIO autumn winter 2011/12 collection by Korean designer Han Sang Hyuk / 한상혁. Opening his invitations is always one of my favorite parts of Seoul Fashion Week aka Seoul Collection. Previous collection invites were objects such as a magnifying glass, batteries, a carabiner & a leather cuff. They are always sensitively packaged with impeccable design & typography and this years is no exception.
Inside a crisp white box embossed with 'MVIO Institute of Art and Science' in silver lettering is what looks to be a blue book titled 'In a Dilemma' as well as a poster board with a black & white photograph on one side and graph paper on the other serving as the invitation. The theme for MVIO's 'Apron Collection' this year is 'Complex' which leaves me curious as to what goods Mr. Han has in store for the show, which will be held once again at SETEC on March 30th at 1:30pm.
Once you open the cover of the blue 'book' your eyes are assaulted with a shockingly fluorescent orange card with this inscription on the back:
IN A DILEMMA: Principles You'd Never Learn in School
These cards offer principles, drawn from subjective intuition and life experiences, you'd never learn in school. Draw just one or several cards from the shuffled pack to help you when in a dilemma. Stamped in February 2011 they are not final, as new idea from experiences yet had, will ever evolve and offer ever more solutions. My hope is these cards will inspire and encourage you when facing a dilemma. ~Han Sanghyuk
The words of advice on the cards are cute (Just accept it when your face turns red), spontaneous (Just shut the door and step outside) & sometimes a little cheesy (Take a picture of a flower. Let it speak to you), but overall remind you to step back, take a big breath and reflect on your life. With this much care & thought taken in creating an invitation, you know the collection will be even more thoughtful & well designed. I'm looking forward to seeing it.
Click HERE to see last seasons MVIO 'Riding' Collection invitation and click HERE for the invitations from the previous three seasons.