Tuesday, August 23, 2011

want 0.3: proudrace


PRADaw11small2 PRADaw11small
I'm loving and wanting so much of the new AW2011 HEARTCORE collection by Manila designers Proudrace, who I've been fans of for awhile. Though I'm definitely not a cargo pant kind of guy, I can appreciate the jodhpur-like dropped crotch.  These nude long tops with slits up the side and fun variations on the button down shirt & polo shirt are right up my alley and the Jesus graphics are rad too. Here's what the designers had to say about this collection:

We've taken a lot of risk in creating this collection.We got out of our comfort zone and produced a collection in the color palette of greys and nudes. No black this season. We were inspired by our fascination with rock stars their lifestyles how the dress up on random days and how they would project a different image once they hit the stage. It's also an homage to the band aids who scream and adore these rock stars. We've been fans of rock music and grew up watching alternative nation on MTV. It is the perfect transition from our 90s influence and references to different sub cultures which you can constantly see in our clothing.

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